Calculadora de GMV de TikTok Shop: GMV, ventas netas y pago final
Usa esta calculadora gratuita de GMV para TikTok Shop para convertir unidades vendidas y precio en GMV y ver cuánto queda después de reembolsos, tarifas por referencia y comisiones de afiliados. Obtén tu pago real, la diferencia entre GMV y liquidación, y tu ganancia por unidad.
Gratis, sin registro y sin límite. Funciona tanto para vendedores como para creadores afiliados.
El GMV en TikTok (valor bruto de mercancía) es el valor total de los pedidos realizados en un periodo, antes de restar reembolsos, tarifas de plataforma y comisiones. Para calcular el GMV en TikTok Shop, multiplica las unidades vendidas por el precio de venta. Qué descuentos y envíos se suman puede variar según el panel, así que revisa el ícono de información de la métrica en Seller Center.
Cómo calcular el GMV de TikTok Shop
El GMV es unidades vendidas por precio. El resto de la calculadora te muestra cuánto de ese monto llega realmente a tu bolsillo.
Ingresa unidades vendidas y precio
GMV = units × priceEscribe cuántas unidades vendiste y el precio de venta. El GMV aparece al instante: unidades por precio, antes de cualquier deducción.
Agrega descuentos, reembolsos, tarifas y comisiones
refunds · referral fee · commissionSuma los descuentos pagados por ti, el envío cobrado al comprador, tu tasa de reembolsos, la tarifa por referencia y la comisión de afiliado según tu categoría.
Analiza el GMV, tu pago neto y la brecha
GMV → payout → profitEl desglose en cascada muestra cómo el GMV se convierte en liquidación y, si agregas el costo del producto, en utilidad neta. La brecha revela qué porcentaje del GMV se queda en el camino.
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
Preguntas frecuentes
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at MX$499.80 is MX$49,980 of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
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Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.