How it works
Describe the video
Type the topic as a short phrase, like the words you would search for.
Pick a hook style
Question and Mistake hooks create a gap the viewer wants closed. POV and Result first show the payoff right away.
Say it and show it
Say the hook in the first second and put the same words on screen, so it works with sound off.
Frequently asked questions
How long should a TikTok hook be?
One short sentence. This tool keeps every hook under 60 characters so it fits on screen and can be said in about 2 seconds.
Which hook style works best?
It depends on the video. Test two styles on similar videos and compare how many viewers stay past the first 3 seconds in TikTok analytics.
Should the hook match the caption?
Yes. Use the same key words in the hook, the on-screen text and the caption so viewers and TikTok search see one clear topic.