| Rule | Applies to | Requirement | Notes |
|---|---|---|---|
| Number of images | Images | 1 required, up to 9 | Use 5 or more to reach the Good listing tier. |
| Minimum size | Images | 600 × 600 px | 800 × 800 px or larger is recommended for zoom. |
| File format | Images | JPG, JPEG or PNG | Other formats like WEBP may be converted or rejected. |
| File size | Images | Up to 5 MB each | Reported limit; compress large photos. |
| Aspect ratio | Images | 1:1 square (standard) | Some 2026 guidance favors a 3:4 first image. Test both. |
| Color | Images | Color only | Black-and-white images are not accepted. |
| Main image background | Main image | Pure white or plain light | Makes the product stand out on the product card. |
| Main image subject | Main image | Front of the actual product | One product unless it is sold as a set. |
| Product fill | Main image | About 80% of the frame | Small products on big backgrounds look weak in search. |
| Text and logos | Main image | Not allowed | No text, promo badges, logos or watermarks. |
| Borders and collages | Main image | Not allowed | Use one image per angle, not a grid. |
| Lifestyle image | Extra images | Recommended | Show the product in use or in a real setting. |
| Detail close-up | Extra images | Recommended | Texture, material, stitching or ports. |
| Scale image | Extra images | Recommended | Show size next to a hand or common object. |
| Size chart | Extra images | Needed for fashion | Fashion listings need a size chart to reach Good. |
| Infographic | Extra images | Allowed (not main) | Text and callouts are fine on extra images if accurate. |
| AI-generated images | Rules | Label required (reported) | Realistic AI images or models need an “AI-generated” label. Light edits do not. |
| Heavy editing | Rules | Not allowed | Edits that change how the product looks are misleading. |
| Listing video count | Video | 1 per listing | Optional but helps conversion. |
| Video ratio | Video | 9:16 vertical | Recommended 1080 × 1920. |
| Video format | Video | MP4 or MOV | H.264 recommended. |
| Video length | Video | 15–60 seconds | Recommended range. |
| Video file size | Video | Check the uploader | Sources disagree; some tools report 5 MB for synced listing videos. |
| Title length | Related | 25–200 characters | About 35 characters show on the product card. |
| Description length | Related | 80+ characters | Needed for Good tier; 500+ is recommended. |
As of November 2026. Ratio, file size and AI-label rules vary between reports; check the uploader and Product Optimizer in Seller Center.
How to prepare product images
Shoot or export big
Export at 800×800 px or more as JPG or PNG, under 5 MB. Bigger images zoom well on phones.
Make a clean main image
Show the front of the real product on white, filling most of the frame. No text, badges or borders.
Fill all 5–9 slots
Add lifestyle, close-up, scale and size chart images. Five or more is needed for the Good tier.
Check Product Optimizer
Seller Center shows each listing’s tier and what to fix.
Frequently asked questions
What size should TikTok Shop product images be?
At least 600×600 px. 800×800 px or larger is recommended.
How many images can a TikTok Shop listing have?
Up to 9. Use at least 5 to reach the Good listing quality tier.
Does the main image need a white background?
A pure white or plain light background is the standard. Text, logos, watermarks and collages are not allowed.
Can I use AI images on TikTok Shop?
2026 reports say realistic AI-generated images need a visible AI label. Real photos with light edits do not.
Related free tools
Sources: TikTok Shop image requirements in 2026 (soona) · TikTok Shop listing optimization (EvolveAMZ) · Supported image formats for TikTok Shop (AfterShip) · TikTok Shop main image guide after August 2026 (Rewarx)