| Industry | CPM | CPC | CTR | CVR | CPA | ROAS | Source |
|---|---|---|---|---|---|---|---|
| Apparel & Accessories | R$24,13 | — | 0.74% | 2.08% | R$119,71 | 2.70 | Triple Whale (Aug 2025–Jul 2026) |
| Beauty | R$22,74 | — | 0.51% | 1.12% | R$59,86 | 0.46 | Triple Whale (Aug 2025–Jul 2026) |
| Home & Garden | R$26,74 | — | 0.59% | 1.61% | R$112,11 | 2.02 | Triple Whale (Aug 2025–Jul 2026) |
| Food & Beverage | R$26,33 | — | 0.45% | 0.99% | R$72,15 | 0.33 | Triple Whale (Aug 2025–Jul 2026) |
| Toys, Art & Collectibles | R$25,52 | — | 0.55% | 1.71% | R$106,55 | 1.57 | Triple Whale (Aug 2025–Jul 2026) |
| Sports & Outdoors | R$20,07 | — | 0.54% | 0.99% | R$85,09 | 1.44 | Triple Whale (Aug 2025–Jul 2026) |
| Electronics | R$25,52 | — | 0.64% | 1.46% | R$167,62 | 1.98 | Triple Whale (Aug 2025–Jul 2026) |
| Health & Wellness | R$21,29 | — | 0.51% | 0.80% | R$64,79 | 0.42 | Triple Whale (Aug 2025–Jul 2026) |
| Pets & Animals | R$26,62 | — | 0.41% | 0.38% | R$31,67 | 0.02 | Triple Whale (Aug 2025–Jul 2026) |
| Lifestyle & Boutique | R$23,26 | — | 0.61% | 2.06% | R$113,62 | 2.00 | Triple Whale (Aug 2025–Jul 2026) |
| FMCG | — | R$1,39 | 0.62% | 2.69% | R$33,47 | — | Two Minute Reports (2025) |
| Real estate | — | R$3,83 | 0.31% | 5.45% | R$198,19 | — | Two Minute Reports (2025) |
| Professional services | — | R$6,03 | 0.40% | 5.55% | R$72,44 | — | Two Minute Reports (2025) |
| Education & training | — | R$2,84 | 0.42% | 3.97% | R$22,04 | — | Two Minute Reports (2025) |
| Consumer electronics & appliances | — | R$0,70 | 2.59% | 2.05% | R$25,40 | — | Two Minute Reports (2025) |
| Utility software | — | R$7,08 | 0.34% | 5.50% | R$55,80 | — | Two Minute Reports (2025) |
| Healthcare & pharma | — | R$1,74 | 0.69% | 4.14% | R$14,38 | — | Two Minute Reports (2025) |
| Public administration | — | R$1,74 | 0.52% | 2.96% | — | — | Two Minute Reports (2025) |
| Culture | — | R$2,15 | 0.48% | 9.24% | R$11,83 | — | Two Minute Reports (2025) |
| Retail & e-commerce | — | R$1,51 | 0.82% | 2.83% | R$21,92 | — | Two Minute Reports (2025) |
| Travel | — | R$5,68 | 0.22% | 1.04% | R$385,93 | — | Two Minute Reports (2025) |
| Clothing & accessories | — | R$0,99 | 0.53% | 1.96% | R$28,83 | — | Two Minute Reports (2025) |
| Traditional finance | — | R$2,84 | 0.35% | 6.73% | R$33,06 | — | Two Minute Reports (2025) |
| Media & content | — | R$1,39 | 0.56% | 5.73% | R$4,81 | — | Two Minute Reports (2025) |
| Automotive | — | R$3,36 | 0.59% | 9.13% | R$31,90 | — | Two Minute Reports (2025) |
| Food & drinks | — | R$1,45 | 0.46% | 3.06% | R$57,71 | — | Two Minute Reports (2025) |
| Electronics & electrical | — | R$5,68 | 0.42% | 3.30% | R$127,77 | — | Two Minute Reports (2025) |
| Chemicals & energy | — | R$2,73 | 0.45% | 1.65% | R$168,78 | — | Two Minute Reports (2025) |
| Convenience services | — | R$2,32 | 0.45% | 10.53% | R$0,81 | — | Two Minute Reports (2025) |
| Machinery & equipment | — | R$0,58 | 0.76% | 0.79% | — | — | Two Minute Reports (2025) |
| Games | — | R$2,84 | 0.48% | 14.91% | R$0,52 | — | Two Minute Reports (2025) |
| Primary sector | — | R$2,55 | 0.31% | 18.95% | R$10,32 | — | Two Minute Reports (2025) |
| Internet finance | — | R$0,46 | 1.36% | 3.03% | R$58,41 | — | Two Minute Reports (2025) |
| Home furnishing materials | — | R$2,55 | 0.32% | 4.69% | R$24,30 | — | Two Minute Reports (2025) |
| Telecommunications | — | R$4,18 | 0.26% | 10.21% | R$5,22 | — | Two Minute Reports (2025) |
| Franchising | — | R$1,22 | 0.30% | 14.64% | R$167,62 | — | Two Minute Reports (2025) |
| Catering services | — | R$1,39 | 0.48% | 3.58% | — | — | Two Minute Reports (2025) |
| Transport | — | R$3,25 | 1.62% | 4.21% | R$49,36 | — | Two Minute Reports (2025) |
| All advertisers (platform average) | R$76,91 | — | 1.77% | 2.01% | R$189,89 | 2.21 | Triple Whale (2025) |
Medians from each source’s own advertiser sample; definitions differ (Triple Whale industry CTR is link CTR). “—” means the source does not report it.
How to use these TikTok benchmarks
Find your industry
Filter by source or search your niche. Triple Whale covers ecommerce brands; Two Minute Reports covers a wider mix of advertisers.
Compare medians, not averages
Half of advertisers do better and half do worse than these numbers. Use them as a starting point, then track your own.
Plug them into a calculator
Use the CPM, CTR and CVR here as inputs to the ads budget or CPA calculator, then replace them with your real results.
Frequently asked questions
What is the average CPM on TikTok?
Triple Whale’s 2025 all-advertiser average was R$76,91. Its industry medians for Aug 2025–Jul 2026 were much lower, at R$20,07–R$26,74.
What is a good conversion rate for TikTok ads?
For ecommerce, medians ran 0.38%–2.08% in Triple Whale’s data. Lead-gen and app industries report higher rates.
Why do sources disagree?
Each uses its own advertisers, countries, objectives and click definitions. Compare within one source when you can.
Related free tools
Sources: Triple Whale: TikTok ads benchmarks by industry (Aug 2025–Jul 2026) · Influee: TikTok ads benchmarks 2026 (Triple Whale 2025 data) · Two Minute Reports: TikTok ads benchmarks by industry (2025)