Calculadora de GMV do TikTok Shop: GMV, vendas líquidas e repasse
Use esta calculadora gratuita de GMV do TikTok Shop para transformar unidades vendidas e preço em GMV e ver quanto sobra após reembolsos, taxas de referência e comissão de afiliados. Descubra seu repasse real, a diferença entre GMV e repasse e o lucro por unidade.
Grátis, sem cadastro e sem limites. Funciona para vendedores e criadores afiliados.
GMV no TikTok (Gross Merchandise Value, ou Volume Bruto de Mercadorias) é o valor total dos pedidos realizados em um período, antes de descontar reembolsos, taxas da plataforma e comissões. Para calcular o GMV no TikTok Shop, multiplique as unidades vendidas pelo preço de venda. Quais descontos e fretes entram na conta podem variar conforme o painel, então confira o ícone de informação da métrica no Seller Center.
Como calcular o GMV do TikTok Shop
O GMV é unidades vendidas vezes o preço. O restante da calculadora mostra quanto desse valor realmente fica com você.
Insira unidades vendidas e preço
GMV = units × priceDigite quantas unidades você vendeu e o preço de venda. O GMV aparece na hora: unidades vezes preço, antes de qualquer dedução.
Adicione descontos, reembolsos, taxas e comissão
refunds · referral fee · commissionInclua os descontos pagos pelo vendedor, o frete cobrado dos compradores, sua taxa de reembolso, a taxa de referência e a comissão de afiliados. Ajuste a taxa de referência para a sua categoria.
Veja o GMV, o repasse e a diferença
GMV → payout → profitO gráfico em cascata mostra como o GMV vira repasse e, se você informar o custo do produto, lucro. A diferença revela qual parcela do GMV nunca chega até você.
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
Perguntas frequentes
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at R$144,94 is R$14.494 of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
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Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.