TikTok ads budget calculator

Over $50 a day at campaign level and over $20 a day per ad group. A lifetime ad group budget needs at least $20 × the number of days.

Daily and monthly ad budget for your order goal.

Quick answer

Budget = orders ÷ conversion rate × CPC. TikTok requires over R$290 a day per campaign and over R$116 a day per ad group.

Start from an example:

Goal

Target orders

orders

Over how many days

days

Conversion rate (click to order)

Estimate. Industry medians run 0.4–2.1%.

Cost (estimates)

Plan with

Cost per click

Used with CPC.

CPM

Used with CPM + CTR.

Link CTR

Used with CPM + CTR.

Ad groups

groups

CPC, CPM, CTR and conversion rate are estimates; edit them with your own Ads Manager data. Minimums are TikTok’s USD rules.

How the TikTok ads budget is worked out

Clicks you need
clicks = target orders ÷ conversion rate
At a 1.5% conversion rate, 300 orders need 20,000 clicks.
Budget from CPC or CPM
budget = clicks × CPC or clicks ÷ CTR ÷ 1,000 × CPM
Pick the cost you know best. Divide by the number of days for the daily budget.
Check the minimums
TikTok needs a daily budget over R$290 per campaign and over R$116 per ad group. A lifetime ad group budget must be at least R$116× days.

What is the minimum budget for TikTok ads?

Over R$290 a day at campaign level and over R$116 a day per ad group. A lifetime ad group budget needs at least R$116× the number of days.

How much should I spend to test TikTok ads?

Enough for about 50 conversions per ad group in a week helps exit the learning phase. Start with daily budgets, then scale.

How fast can I raise my budget?

TikTok suggests raising it by no more than 40% at a time during learning, 30% after, and waiting two days between changes.

Updated November 5, 2026·By the Deviantly data team