TikTok GMV Max ROI calculator

It is the gross revenue you want per $1 of ad cost. A target of 4 means $4 of GMV for every $1 spent.

Orders, GMV and profit from your budget and ROI target.

Quick answer

GMV Max ROI = gross revenue ÷ ad cost. A target of 4 aims for MX$80 of GMV per MX$20 spent. Break-even ROI = 1 ÷ your margin before ads.

Start from an example:

Campaign

Daily budget

Target ROI

Gross revenue per MX$20 of ad cost.

ROI achieved vs target

Estimate. Campaigns often land above or below target.

Days to project

days

Product

Average order value

Margin before ads

After product, shipping, referral fee and creator commission.

GMV Max counts total shop GMV, including some organic sales, so reported ROI can run higher than older ad types.

How GMV Max ROI works

ROI target
ROI = gross revenue ÷ ad cost
You set a target ROI and GMV Max spends within its range. A higher target means less spend and fewer orders, a lower one more scale.
Orders and GMV
GMV = budget × ROI orders = GMV ÷ average order value
This assumes the full budget spends. Campaigns with high targets often underspend.
Break-even ROI
break-even ROI = 1 ÷ margin before ads
At a 35% margin you need ROI above 2.86 to profit. Below that, every order loses money after ads.

What does ROI target mean in GMV Max?

It is the gross revenue you want per MX$20 of ad cost. A target of 4 means MX$80 of GMV for every MX$20 spent.

What is a good GMV Max ROI?

Any ROI above 1 ÷ your margin before ads is profitable. At a 25% margin that is 4.0; at 40% it is 2.5.

What is GMV Max ROI protection?

If ROI falls below 90% of the daily target on a campaign with more than 20 daily orders, TikTok issues ad credits for the gap, with some exclusions.

Updated November 5, 2026·By the Deviantly data team