TikTok Shop GMV calculator: GMV, net sales and payout
Use this free TikTok Shop GMV calculator to turn units sold and price into GMV, then see what’s left after refunds, referral fees and affiliate commission. Get your real payout, the gap between GMV and payout, and profit per unit.
Free, no sign-up, no limit. Works for sellers and for affiliate creators.
GMV in TikTok (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. To calculate TikTok Shop GMV, multiply units sold by the selling price. Which discounts and shipping are counted can differ by dashboard, so check the metric’s info icon in Seller Center.
How to calculate TikTok Shop GMV
GMV is units sold times price. The rest of the calculator shows how much of that you keep.
Enter units sold and price
GMV = units × priceType how many units you sold and the selling price. GMV appears straight away: units times price, before any deductions.
Add discounts, refunds, fees and commission
refunds · referral fee · commissionAdd seller-funded discounts, shipping charged to buyers, your refund rate, referral fee and affiliate commission. Set the referral fee to match your category.
Read GMV, payout and the gap
GMV → payout → profitThe waterfall shows how GMV turns into payout and, with a product cost, profit. The gap shows what share of GMV never reaches you.
What is GMV in TikTok? GMV vs net sales vs payout
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. It tells you how much sold, not how much you keep. Read What GMV means for the full definition. Here is how each number in this calculator is worked out.
| Term | What it is | How this calculator works it out |
|---|---|---|
| GMV | The total value of orders placed, before refunds, fees and commissions | units × price, with discounts taken out or shipping added only if you switch those on |
| Net sales | What buyers paid for products after seller-funded discounts and refunds | units × price − discounts − refunds |
| Referral fee | TikTok Shop’s fee on each sale, a percentage that depends on category and region | fee % × net sales |
| Affiliate commission | The percentage you pay creators on eligible sales their content drives | commission % × share of sales via affiliates × net sales |
| Payout | What is left for you after refunds, fees and commission | net sales + shipping charged − referral fee − commission |
| Profit | What you keep after product costs | payout − product cost × units, before ads, shipping labels and other costs |
| GMV vs payout gap | The share of GMV that never reaches you | (GMV − payout) ÷ GMV |
The fee bases here are simplified so the steps are easy to follow. Your settlement statement in Seller Center is the final word on what you were paid.
Frequently asked questions
What is GMV on TikTok?
GMV (gross merchandise value) is the total value of orders placed in a period, before refunds, platform fees and commissions are taken out. On TikTok Shop it shows how much was sold, not how much you keep. Which discounts and shipping are counted can differ by dashboard, so check the metric's info icon in Seller Center.
Is GMV the same as revenue or profit?
No. GMV is the top line: the value of orders placed. The money you actually receive, your payout, is lower once refunds, referral fees and affiliate commissions come out, and profit is lower again after product, shipping and ad costs. This calculator shows each step and the gap between GMV and payout.
How do I calculate TikTok Shop GMV?
Multiply units sold by the selling price, before any deductions. For example, 100 units at $24.99 is $2,499 of GMV. Depending on the dashboard, seller-funded discounts may be taken out and shipping charged to buyers may be added, so set the two GMV options in the calculator to match.
Does GMV include shipping and discounts?
It depends on the dashboard definition. Some GMV metrics use the price before discounts and others after, and shipping charged to buyers may or may not be included. Hover over or tap the info icon next to GMV in Seller Center to see exactly what that number counts.
What is GMV for TikTok affiliates?
For creators in TikTok Shop's affiliate program, GMV is the sales value of orders driven by your content, such as videos, LIVEs and your showcase. Commission is paid on eligible sales, which can be lower than GMV once refunds and returns are taken out. Switch the calculator to Creator to estimate your commission.
Is this free?
Yes. The TikTok Shop GMV calculator is free, with no sign-up and no daily limit. To see estimated GMV for any shop, use the TikTok Shop revenue checker, or start a 7-day free trial to track shops and products over time.
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Every number on this page comes from what you type in. Payout and profit are estimates because fee bases, discounts and shipping rules vary by category, region and dashboard, and they are labelled Estimate. Check your Seller Center statements for the amounts actually settled.