TikTok ads library: search TikTok ads by product, niche or brand
Use this free TikTok ads library to search TikTok ads by product, niche or brand. See each ad’s hook, days running, likes and call to action, filter by country and ad type, and spot the long-running ads worth learning from.
5 free searches a day with the first 9 ads each, no sign-up. All filters included.
TikTok has two official places to browse ads: Top Ads in TikTok Creative Center and, for ads shown in the EU, the Commercial Content Library. This TikTok ads library lets you search ads by product, niche or brand across countries, filter by ad type and CTA, and sort by days running. Ads running 30+ days are usually the ones worth studying.
How to use the TikTok ads library
Three steps to find the ads in your niche that advertisers keep paying for.
Search a product, niche or brand
posture corrector · @purepawType a product or niche, like posture corrector, or switch to Brand and enter an @handle. Press Search ads.
Filter by country, date and ad type
US · 30 days · Shop adsPick a country, a date range of 7, 30 or 90 days, the ad type (Shop, Spark or In-feed) and the call to action.
Sort by longest running and study the hooks
Longest running → 30+ daysAds running 30 days or more are the ones advertisers keep paying for. Read their hooks, check the landing page and transcribe the ad to learn the script.
TikTok Creative Center vs Commercial Content Library vs this page
Three free ways to look at TikTok ads. Use TikTok’s own tools for official data and this page to search by product and see how long each ad has run.
| Where | What it is | How you search | Good for |
|---|---|---|---|
| TikTok Creative Center (Top Ads) | TikTok’s free hub with Top Ads and trends | Filter by region, industry and objective | Seeing which ad styles perform in an industry |
| TikTok Commercial Content Library | TikTok’s repository of ads shown in the EU, published for DSA transparency | Search by advertiser | Checking which ads a brand ran in the EU |
| This TikTok ads library | A TikTok ad spy tool by Deviantly | Search by product, niche or brand across countries; filter by ad type and CTA | Days running for each ad and links to the TikTok Shop product |
TikTok changes its tools from time to time. Check Creative Center and the Commercial Content Library directly for their current filters and coverage.
Frequently asked questions
Does TikTok have an ads library?
Yes. TikTok Creative Center has a free Top Ads section where you can browse ads and filter by region, industry and objective. For ads shown in the EU, TikTok's Commercial Content Library lets you search by advertiser. This TikTok ads library adds search by product, niche or brand, with days running for each ad.
How do I see a competitor's TikTok ads?
Switch the search to Brand, type the competitor's @handle or brand name and press Search ads. You see their active ads, how many are new this week, their longest-running ad and the product they push most. To check competitor ads shown in the EU, you can also look the advertiser up in TikTok's Commercial Content Library.
Is it allowed to use a TikTok ad spy tool?
A TikTok ad spy tool shows ads that have already been shown publicly, so you're viewing public ads for research. Don't copy another brand's creatives, footage or script. Study the hook, angle and offer, then make your own ad.
What makes a TikTok ad worth copying the idea of?
Look for three signs: the ad has been running for 30 days or more, the advertiser runs many variants of the same idea, and the hook makes the problem or result clear in the first seconds. Brands tend to stop ads that don't pay back, so long-running ads are the best ones to learn from.
Where can I find TikTok ads examples?
Search a niche here, like skincare, and sort by Longest running to see TikTok ads examples that have kept running, with their hooks and calls to action. TikTok Creative Center's Top Ads is another free source of examples, filtered by industry and objective.
Is this TikTok ads library free?
Yes. You can run 5 searches a day and see the first 9 ads of every search, with all filters and sorting, without signing up. To see every ad, follow brands and get alerts on new ads, start a 7-day free trial of Deviantly Track.
Related free tools
Ad data comes from ads shown publicly on TikTok. Days running counts from the first to the last day an ad was seen. Ads come from TikTok’s public Top Ads list (US, last 30 days); when it can’t be reached the page shows labelled sample ads.