Top TikTok Shop creators: who earns the most this month
Who is the top earner on TikTok Shop this month? See the creators with the highest estimated sales, their category, how much they sell on LIVE vs video and their top product.
Ranked by estimated GMV from sales attributed to each creator’s videos and LIVEs. Updated daily.
The top earner on TikTok Shop changes every month, so no single creator holds the title. We rank creators by estimated GMV: the sales attributed to their videos and LIVEs. The leaderboard below shows this month’s leaders. Creators earn a commission on those sales, set by each seller, so their earnings are a share of their GMV, not the full amount.
Top 10 TikTok Shop creators · this month
October 1–20, 2026 · ranked by estimated GMV
@cakedfindscakedfinds Beauty $1.25M 21.9K +19% 69% LIVE · 31% video 
79.7K
@hannahbentleyHannah Bentley Home $1.04M 12.0K +14% 44% LIVE · 56% video 
75.2K
@basedBASED Beauty $746K 21.9K +55% 64% LIVE · 36% video 
4.5M
@kajsa.ziebellKajsa Beauty $673K 22.4K +40% 24% LIVE · 76% video 
85.5K
@kid.shopsE Shami Home $617K 2.4K +40% 63% LIVE · 37% video 191K
@r0sebud967xorose.ann Health $589K 4.6K +34% 31% LIVE · 69% video 
51.3K
@letsgosk8bordletsgosk8bord Electronics $540K 7.3K +20% 54% LIVE · 46% video 
47.8K
@the_blonde_amazonTallBlondeAmazon Fashion $510K 14.6K +45% 51% LIVE · 49% video 
31.7K
@234bella1234bella1 Health $481K 21.9K +25% 21% LIVE · 79% video 
601K
@dealswithkeelzKEELZ Beauty $471K 26.2K +46% 20% LIVE · 80% video 
105KHow we find the top earner on TikTok Shop
The leaderboard ranks creators by the sales they drive, not by followers. A creator with a smaller audience can outsell a bigger one if their videos and LIVEs convert.
Attribute sales to creators
creator GMV = orders from their videos + orders from their LIVEsEach TikTok Shop order is linked to the video, LIVE or shop page it came from. We add up the orders that came from a creator’s own content.
Estimate GMV
est. GMV = items sold × selling priceWe estimate items sold from public sold counts on product pages and the content that drove them, then multiply by the price shown.
Split LIVE and video sales
LIVE share = LIVE GMV ÷ total GMV × 100The split bar shows how much of a creator’s sales came from LIVE streams and how much from short videos.
Rank and compare
growth = (this period − last period) ÷ last period × 100Creators are ranked by estimated GMV for the period you pick. Growth compares the same creator with the period before.
How creators earn on TikTok Shop
| Way to earn | Who pays | How it works | In this leaderboard |
|---|---|---|---|
| Affiliate commission | The seller | A percentage of each sale the creator drives. The seller sets the rate per product. | Yes, as GMV |
| LIVE selling | The seller | Creators sell products in a LIVE stream and earn the same affiliate commission on those orders. | Yes, as LIVE share |
| Creator Rewards Program | TikTok | Pays for eligible original videos over one minute long. It is separate from shop commission. | No |
| LIVE gifts | Viewers | Viewers send virtual gifts during a LIVE. They are separate from shop sales. | No |
| Brand deals | The brand | Flat fees or retainers agreed directly with a brand, often on top of commission. | No |
Commission is paid on sales the creator drives, so a creator’s earnings are a share of their GMV. Rates and payout timing vary by seller and product.
Frequently asked questions
Who is the top earner on TikTok Shop?
It changes every month, so there is no permanent top earner. Rankings depend on which creators drive the most sales in that period, and one viral video or big LIVE can move a creator up fast. This leaderboard ranks creators by estimated GMV from sales attributed to their videos and LIVEs, and shows this month’s leaders by category.
How much do TikTok Shop affiliates make?
Affiliates earn a commission on each sale they drive, so their pay depends on their sales and the rate. The seller sets the commission rate for each product, and it is often 10–20% in many categories. A creator with $100,000 in attributed sales at a 15% rate earns about $15,000 in commission. Creator Rewards and LIVE gifts are paid separately.
How do I find TikTok Shop creators to promote my product?
Start with creators who already sell in your category. Filter this leaderboard by category, check each creator’s top product and LIVE versus video share, then send an open or targeted collaboration offer from TikTok Shop Seller Center. The best software for sourcing TikTok influencers ranks creators by sales, not followers, because a big audience does not always buy.
How are creators ranked on this leaderboard?
By estimated GMV in the period you pick. GMV is the value of orders attributed to a creator’s videos and LIVEs, before returns. You can also sort by items sold, growth against the previous period, or LIVE share. All figures are estimates, and this design shows sample data with invented creators.
Where can I find popular TikTok LIVE creators?
Sort this leaderboard by LIVE share. The creators who make most of their sales in LIVE streams move to the top, and you can filter by category. Each row has a split bar of LIVE versus video sales, so you can see at a glance who sells live and who sells through short videos.
Related free tools
Sources: TikTok Ads Help, Setting affiliate commission rates · TikTok Newsroom, Introducing the Creator Rewards Program · Shopify, How to make money on TikTok. Estimates are labelled. Creators, products and numbers on this page are sample data.