#1 · Nature x Science Rosemary Water and Rice Water
@aminas_ambience · Posted Jun 14, 2026
“If your hair isn’t growing, watch the end of this video. Couldn’t be more grateful for this product…”
- Views
- 59,930,000
- Views as of
- Sep 25, 2026
The 10 best-selling beauty products on TikTok Shop in the US, Oct 21–30, 2026
by Deviantly Research Market research team
Deviantly report Oct 21–30, 2026
Beauty & Personal Care
Top 10 products · TikTok Shop US
Top 10 units sold192,460Oct 21–30, 2026
#1 product units42,223Nature x Science Rosemary Water and Rice Water
Median listed price$36.27across the top 10
Listings measured11Beauty & Personal Care
Nature x Science Rosemary Water and Rice Water was the best-selling beauty product on TikTok Shop in the US from Oct 21 to 30, 2026, with 42,223 units sold in 9 days, about 4,600 a day. The 10 products in this ranking sold 192,460 units combined, based on TikTok Shop sold counts read by Deviantly.
Key takeaways
- A $14.99 hair water led the list. Nature x Science sold 42,223 units, 22% of the top 10 and 1.6 times the #2 product.
- Dr.Melaxin placed three products. Its eye cream (#6), Peel Shot spray (#8) and Collagen Boost Set (#10) sold 36,731 units together, 19% of the top 10.
- Fragrance and lash care took #2 and #3. Voyage Nova’s perfume sold 26,132 units and the EPAIS eyelash serum 25,032, less than 5% apart.
- Most listings start between $30 and $40. Five of the nine products with a readable price list from $30.00 to $38.99. The median is $36.27; tarte’s CC serum is the highest at $130.
- Sales drop after #8. Products #1 to #8 each sold more than 15,000 units; tarte (#9) sold 8,057 and the Collagen Boost Set (#10) 5,366.
Which beauty products sold the most on TikTok Shop in the US from Oct 21 to 30, 2026?
| Rank | Product | Listed price | Units sold | Units/day |
|---|---|---|---|---|
| 1 |  Nature x Science Rosemary Water and Rice Water Bare Anatomy Haircare @aminas_ambience | $14.99 | 42,223 21.9% share of the top 10 | 4,619 |
| 2 |  Voyage Nova Rosey Fruity Floral Extrait De Parfum QAWAFI @janelmcqueen | $30.99 | 26,132 13.6% share of the top 10 | 2,861 |
| 3 |  EPAIS Essential Eyelash Growth Serum epais @katiefindsmoredeals | $30.00 | 25,032 13% share of the top 10 | 2,750 |
| 4 |  Bikini Pain-Free Hair Removal Cream PHOFAY-Skin Care @ttrdfinds | $59.99 | 21,686 11.3% share of the top 10 | 2,372 |
| 5 |  medicube NAD+ EGF Firming Serum medicube US Store @daaavidsdeals | — | 17,407 9% share of the top 10 | 1,904 |
| 6 |  Dr.Melaxin Calcium Dark Spot Eye Cream Dr.Melaxin @luckylynndee | $31.20 | 16,269 8.5% share of the top 10 | 1,780 |
| 7 |  DR.DENT Purple Mouthwash Sachets, 20 Pack DR DENT @myfamilypov | $38.99 | 15,192 7.9% share of the top 10 | 1,667 |
| 8 |  Dr.Melaxin Peel Shot Keratin Care Spray Dr.Melaxin @luna395449 | $36.27 | 15,096 7.8% share of the top 10 | 1,651 |
| 9 |  tarte CC Color-Correcting Tinted Serum Tarte Cosmetics @molly.on.the.mic | $130.00 | 8,057 4.2% share of the top 10 | 881 |
| 10 |  Dr.Melaxin Gifted Collagen Boost Set Dr.Melaxin @inkedgemini3 | $89.70 | 5,366 2.8% share of the top 10 | 587 |
Source: TikTok Shop public sold counts read by Deviantly, Oct 21–30, 2026. Units, not revenue.
3 key learnings from the top 10
The top four are not face skincare
A hair water, a perfume, an eyelash serum and a hair removal cream hold the first four places. Together they sold 115,073 units, 60% of the top 10. Face skincare starts at #5 with medicube’s NAD+ serum.
One brand, three listings
Dr.Melaxin is the only brand with more than one product in the ranking. Its three listings are an eye cream, a body spray and a gift set, so its sales do not rest on a single item.
The biggest videos are months old
For 7 of the 10 products, the most-viewed video we track was posted before August 2026. The oldest, a Dr.Melaxin Peel Shot video from November 2025, had 33.1M views. These products kept selling in late October, months after their biggest video went up.
Which TikTok videos are linked to these products?
#2 · Voyage Nova Rosey Fruity Floral Extrait De Parfum
@janelmcqueen · Posted Jul 9, 2026
“Hurry before they’re sold out!”
- Views
- 11,800,000
- Views as of
- Sep 25, 2026
#3 · EPAIS Essential Eyelash Growth Serum
@katiefindsmoredeals · Posted Jun 29, 2026
- Views
- 57,810,000
- Views as of
- Sep 25, 2026
#4 · Bikini Pain-Free Hair Removal Cream
@ttrdfinds · Posted Aug 29, 2026
“This is for my people that have sensitive skin and don’t want to deal with razor rash. Or for the…”
- Views
- 42,370,000
- Views as of
- Sep 25, 2026
#5 · medicube NAD+ EGF Firming Serum
@daaavidsdeals · Posted Aug 14, 2026
“This helped me so much!”
- Views
- 6,320,000
- Views as of
- Sep 25, 2026
#6 · Dr.Melaxin Calcium Dark Spot Eye Cream
@luckylynndee · Posted Jun 4, 2026
“No more concealer”
- Views
- 19,240,000
- Views as of
- Oct 10, 2026
#7 · DR.DENT Purple Mouthwash Sachets, 20 Pack
@myfamilypov · Posted Jul 24, 2026
“This is the viral mouthwash and it’s viral for a reason!”
- Views
- 8,770,000
- Views as of
- Oct 10, 2026
#8 · Dr.Melaxin Peel Shot Keratin Care Spray
@luna395449 · Posted Nov 3, 2025
“As someone who use to be soo embarrassed about this I’m so happy there’s finally a way to fix it!!”
- Views
- 33,130,000
- Views as of
- Oct 10, 2026
#9 · tarte CC Color-Correcting Tinted Serum
@molly.on.the.mic · Posted Sep 25, 2026
“he is unwell. But this stuff is UNREAL.”
- Views
- 10,260,000
- Views as of
- Oct 10, 2026
#10 · Dr.Melaxin Gifted Collagen Boost Set
@inkedgemini3 · Posted Jan 8, 2026
“the only option for anti aging skincare”
- Views
- 31,160,000
- Views as of
- Oct 10, 2026
About the data
- Data source
- Public product pages on TikTok Shop US, read by Deviantly
- Coverage
- 11 Beauty & Personal Care listings: the highest-revenue products in this category in Deviantly Track's September 2026 ranking that had an earlier sold count on file. One listing filed under beauty that is a bra was left out. Products outside that list are not ranked.
- Metric
- Units sold: the change in each listing’s public sold count between the two reads. All sizes and variants of a listing are counted together.
- Period
- Oct 21–30, 2026 (about 9 days, first read Oct 21 07:20 UTC, second read Oct 30 10:50 UTC)
- Price
- Lowest price listed on the product page on Oct 30, 2026
- Ranking
- By units sold
- Videos
- Most-viewed TikTok video linked to each product in Deviantly’s data; views as of the date shown on each card
- Limits
- Sold counts are TikTok Shop’s public figures and are not adjusted for returns or cancellations. Revenue is not estimated in this report.
- Last updated
- Oct 30, 2026
Conclusion
From Oct 21 to 30, 2026, Nature x Science’s rosemary hair water was the best-selling beauty product on TikTok Shop US at 42,223 units. A perfume, an eyelash serum and a hair removal cream filled the rest of the top four, and Dr.Melaxin placed three products. Use Deviantly Track to follow these listings and the creators selling them.
See the full top 100 in Deviantly Track
Try Deviantly Track freeDaily units sold, the creators behind each listing, and new breakouts in Beauty & Personal Care.
Frequently asked questions
What was the best-selling beauty product on TikTok Shop in the US from Oct 21 to 30, 2026?
Nature x Science Rosemary Water and Rice Water, sold by Bare Anatomy Haircare, with 42,223 units in 9 days, about 4,600 a day.
How many units did the top 10 beauty products sell?
192,460 units combined from Oct 21 to 30, 2026.
Which beauty brand has the most products in the top 10?
Dr.Melaxin, with three: Calcium Dark Spot Eye Cream (#6), Peel Shot Keratin Care Spray (#8) and Gifted Collagen Boost Set (#10).
How are these numbers measured?
Deviantly read each listing’s public sold count on TikTok Shop on Oct 21 and again on Oct 30, 2026. Units sold is the difference. Returns and cancellations are not removed.
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