The 10 best-selling beauty products on TikTok Shop in the US, October 2026

by Deviantly Research Market research team

NOV 3, 2026 — 4 MIN READ

Deviantly report Oct 6 – Nov 3, 2026

Beauty & Personal Care

Top 10 products · TikTok Shop US

Summarize with

Top 10 units sold858,282Oct 6 – Nov 3, 2026
#1 product units184,051medicube Smooth & Clear Body Care Set
Median listed price$36.27across the top 10
Listings measured62Beauty & Personal Care

medicube’s Smooth & Clear Body Care Set was the best-selling beauty product on TikTok Shop in the US over the four weeks from Oct 6 to Nov 3, 2026, with 184,051 units sold, about 6,500 a day. The 10 products in this ranking sold 858,282 units combined, based on TikTok Shop sold counts read by Deviantly.

Key takeaways

  • A body care set led the list. medicube’s Smooth & Clear set sold 184,051 units, 21% of the top 10 and 1.35 times the #2 product.
  • medicube placed three products. Its body care set (#1), NAD+ serum (#4) and Zero Pore Pads (#9) sold 325,867 units together, 38% of the top 10.
  • Rosemary hair water took two places. Bare Anatomy Haircare’s Nature x Science water (#2) and its 3-pack hair spray (#7) sold 197,862 units together, 23% of the top 10.
  • Body care outsold face care. The three body care listings (#1, #3, #5) sold 336,231 units. The three face skincare listings (#4, #6, #9) sold 205,605.
  • The list is tight below #4. Products #5 to #10 each sold between 57,755 and 66,076 units, less than 15% apart.

Which beauty products sold the most on TikTok Shop in the US from Oct 6 to 3, 2026?

Which beauty products sold the most on TikTok Shop in the US from Oct 6 to 3, 2026?
RankProductListed priceUnits soldUnits/day
1medicube Smooth & Clear Body Care Set medicube Smooth & Clear Body Care Set medicube US Store @skincarepronikki$87.10 184,051 21.4% share of the top 106,528
2Nature x Science Rosemary Water and Rice Water Nature x Science Rosemary Water and Rice Water Bare Anatomy Haircare @aminas_ambience$19.49 136,382 15.9% share of the top 104,837
3PHOFAY Sensitive Skin Hair Removal Spray and After Shave Gel PHOFAY Sensitive Skin Hair Removal Spray and After Shave Gel PHOFAY-Skin Care @ttrdfinds$59.99 86,104 10% share of the top 103,054
4medicube NAD+ EGF Firming Serum medicube NAD+ EGF Firming Serum medicube US Store @daaavidsdeals— 81,143 9.5% share of the top 102,878
5Dr.Melaxin Peel Shot Keratin Care Spray Dr.Melaxin Peel Shot Keratin Care Spray Dr.Melaxin @luna395449$36.27 66,076 7.7% share of the top 102,343
6Dr.Melaxin Calcium Dark Spot Eye Cream Dr.Melaxin Calcium Dark Spot Eye Cream Dr.Melaxin @luckylynndee$31.20 63,789 7.4% share of the top 102,262
7Rosemary & Rice Water Hair Spray, 200ml 3-Pack Rosemary & Rice Water Hair Spray, 200ml 3-Pack Bare Anatomy Haircare @alicias.tok$58.46 61,480 7.2% share of the top 102,184
8Bella Vita Honey Oud Eau de Parfum, 100ml Bella Vita Honey Oud Eau de Parfum, 100ml BellaVitashop @jj_nycolex0$22.99 60,829 7.1% share of the top 102,156
9medicube Zero Pore Pads (AHA + BHA) medicube Zero Pore Pads (AHA + BHA) medicube US Store @doodleberry777$40.30 60,673 7.1% share of the top 102,152
10Hismile iD Stain Whitening Mouthwash Hismile iD Stain Whitening Mouthwash Hismile US @savagedealss$19.99 57,755 6.7% share of the top 102,048

Source: TikTok Shop public sold counts read by Deviantly, Oct 6 – Nov 3, 2026. Units, not revenue.

3 key learnings from the top 10

Three sellers hold seven places

medicube (three listings), Bare Anatomy Haircare (two) and Dr.Melaxin (two) sold 653,594 units together, 76% of the top 10. The other three places went to PHOFAY (#3), Bella Vita (#8) and Hismile (#10).

Most listings cost under $41

Six of the nine products with a readable price list from $19.49 to $40.30. The median is $36.27, and medicube’s body care set is the highest at $87.10.

The biggest videos are months old

For 6 of the 10 products, the most-viewed video we track was posted before August 2026. The largest, @aminas_ambience’s rosemary water video from June 2026, had 71.7M views on Nov 3.

Which TikTok videos are linked to these products?

#1 · medicube Smooth & Clear Body Care Set

@skincarepronikki · Posted Jan 10, 2026

Views
49,000,000
Views as of
Nov 3, 2026

#2 · Nature x Science Rosemary Water and Rice Water

@aminas_ambience · Posted Jun 14, 2026

“If your hair isn’t growing, watch the end of this video. Couldn’t be more grateful for this product…”

Views
71,700,000
Views as of
Nov 3, 2026

#3 · PHOFAY Sensitive Skin Hair Removal Spray and After Shave Gel

@ttrdfinds · Posted Aug 29, 2026

“This is for my people that have sensitive skin and don’t want to deal with razor rash. Or for the…”

Views
51,200,000
Views as of
Nov 3, 2026

#4 · medicube NAD+ EGF Firming Serum

@daaavidsdeals · Posted Aug 14, 2026

“This helped me so much!”

Views
9,500,000
Views as of
Nov 3, 2026

#5 · Dr.Melaxin Peel Shot Keratin Care Spray

@luna395449 · Posted Nov 3, 2025

“As someone who use to be soo embarrassed about this I’m so happy there’s finally a way to fix it!!”

Views
33,200,000
Views as of
Nov 3, 2026

#6 · Dr.Melaxin Calcium Dark Spot Eye Cream

@luckylynndee · Posted Jun 5, 2026

“No more concealer”

Views
21,200,000
Views as of
Nov 3, 2026

#7 · Rosemary & Rice Water Hair Spray, 200ml 3-Pack

@alicias.tok · Posted Sep 29, 2026

“I was desperate to try anything.”

Views
8,700,000
Views as of
Nov 3, 2026

#8 · Bella Vita Honey Oud Eau de Parfum, 100ml

@jj_nycolex0 · Posted Aug 29, 2025

“point. blank.period”

Views
45,200,000
Views as of
Nov 3, 2026

#9 · medicube Zero Pore Pads (AHA + BHA)

@doodleberry777 · Posted Jul 22, 2026

Views
20,500,000
Views as of
Nov 3, 2026

#10 · Hismile iD Stain Whitening Mouthwash

@savagedealss · Posted Mar 17, 2026

Views
12,600,000
Views as of
Nov 3, 2026

About the data

Data source
Public product pages on TikTok Shop US, read by Deviantly
Coverage
62 Beauty & Personal Care listings: the fastest-selling listings in Deviantly’s Oct 6, 2026 sold-count snapshot, picked by their sales between Oct 6 and late October, with the category checked on each product page. Listings with no Oct 6 sold count on file, including EPAIS’s eyelash serum, Voyage Nova’s perfume and DR.DENT’s mouthwash sachets, could not be measured. Products outside that list are not ranked.
Metric
Units sold: the change in each listing’s public sold count between the two reads. All sizes and variants of a listing are counted together.
Period
Oct 6 – Nov 3, 2026 (about 28 days, first read Oct 6 between 02:29 and 10:25 UTC, second read Nov 3 between 07:16 and 07:30 UTC)
Price
Lowest price listed on the product page on Nov 3, 2026
Ranking
By units sold
Videos
Most-viewed TikTok video linked to each product in Deviantly’s data; views as of the date shown on each card
Limits
Sold counts are TikTok Shop’s public figures and are not adjusted for returns or cancellations. Revenue is not estimated in this report.
Last updated
Nov 3, 2026

Conclusion

From Oct 6 to Nov 3, 2026, medicube’s Smooth & Clear Body Care Set was the best-selling beauty product on TikTok Shop US at 184,051 units. medicube placed three products, and body care listings outsold face skincare. Use Deviantly Track to follow these listings and the creators selling them.

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Frequently asked questions

What was the best-selling beauty product on TikTok Shop in the US in October 2026?

medicube’s Smooth & Clear Body Care Set, with 184,051 units sold from Oct 6 to Nov 3, 2026, about 6,500 a day.

How many units did the top 10 beauty products sell?

858,282 units combined from Oct 6 to Nov 3, 2026.

Which beauty brand has the most products in the top 10?

medicube, with three: Smooth & Clear Body Care Set (#1), NAD+ EGF Firming Serum (#4) and Zero Pore Pads (#9).

Why does the October report run from Oct 6 to Nov 3?

Oct 6 is the first October day with a sold count on file for these listings. The four weeks cover 26 days of October and the first 2 days of November.

How are these numbers measured?

Deviantly read each listing’s public sold count on TikTok Shop on Oct 6 and again on Nov 3, 2026. Units sold is the difference. Returns and cancellations are not removed.

Deviantly ResearchMarket research team

The Deviantly Research team turns TikTok Shop tracking into rankings and playbooks for sellers, brands and agencies.

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