AI Amazon listing grader: check your title, bullets and images
Use this free Amazon SEO tool to grade your listing against Amazon’s title and image rules. Paste a product link or ASIN, or paste your title, bullets and description. You get a score out of 100, a checklist and rewritten copy.
Checks the 2025 title rules, five bullets, description, main image and keyword use. Nothing is stored.
Amazon product titles can be up to 200 characters in most categories, and some categories, such as apparel, have lower limits. Since January 21, 2025, a title may not use ! $ ? _ { } ^ ¬ ¦ unless they are part of the brand name, or repeat a word more than twice. This Amazon SEO tool checks those rules, your bullets and images, and rewrites what fails.
How the Amazon SEO tool grades your listing
The grader runs real checks on the text you paste. Title checks follow Amazon’s title policy in force since January 21, 2025. Bullet, description and image checks follow listing best practice for Amazon product listing optimization.
Title rules
length ≤ 200 · no ! $ ? _ { } ^ ¬ ¦ · each word ≤ 2×We count characters, look for prohibited and decorative characters outside the brand name, and count each word. Plurals count as the same word; articles, prepositions and conjunctions are skipped.
Bullets and description
5 bullets · lead-in · ≤ 250 characters eachAmazon shows up to five bullets. We check that you use all five, that each opens with a short benefit, and that none runs past 250 characters. The 250 mark is our readability guideline, not an Amazon limit.
Images and keywords
white main image · 6+ images · title terms reusedYou tell us the image count and whether the main image is on pure white. For keywords, we check that the main title terms also appear in your bullets or description, without heavy repetition.
Score
score = 30% title + 25% bullets + 10% description + 20% images + 15% keywordsEach section scores (passed + ½ × warnings) ÷ checks × 100. The overall Amazon listing score is the weighted average, so title and image problems cost the most.
Amazon listing rules at a glance
| Rule | Requirement | Notes |
|---|---|---|
| Title length | Up to 200 characters | Most categories. Some, such as apparel, have lower limits. |
| Title characters | No ! $ ? _ { } ^ ¬ ¦ | Allowed only when part of the brand name. |
| Repeated words | Each word at most twice | Prepositions, articles and conjunctions excepted. Plurals count as the same word. |
| Decorative characters | Not allowed in titles | For example ★ or ✓. |
| Main image background | Pure white, RGB 255, 255, 255 | Product fills about 85% of the frame. |
| Image size | 1,000 px or more on the longest side | Enables zoom. 2,000 px is recommended. |
| Image file | JPEG preferred; PNG and TIFF accepted | sRGB color profile. |
| Bullet points | Up to five shown | Lead with the benefit, one idea per bullet, readable on mobile. |
Title rules took effect on January 21, 2025. The 250-character bullet, 100-word description and 6-image marks in this grader are Deviantly guidelines, not Amazon rules.
Frequently asked questions
How long can an Amazon product title be?
Up to 200 characters in most categories. Amazon set this limit in its title policy effective January 21, 2025. Some categories, such as apparel, have lower limits, so check the rules for your category. Put your brand and the most important words first, so shoppers read them before anything else.
Which characters are not allowed in Amazon titles?
Amazon does not allow ! $ ? _ { } ^ ¬ ¦ in product titles unless they are part of the brand name. Decorative special characters, such as ★ or ✓, are not allowed either. The same word may not appear more than twice. Prepositions, articles and conjunctions are excepted, and plurals count as the same word.
How do I optimize an Amazon listing?
Start with a title that follows Amazon’s rules and leads with your brand and main search terms. Use all five bullet points, one idea each, opening with the benefit. Add a description that covers use, care and what is in the box. Use a pure white main image plus supporting images. Amazon product listing optimization is clarity first, then keywords.
What are Amazon’s main image requirements?
The main image needs a pure white background (RGB 255, 255, 255), and the product should fill about 85% of the frame. Images of at least 1,000 pixels on the longest side enable zoom, and 2,000 pixels is recommended. JPEG is preferred; PNG and TIFF are accepted. Save images in the sRGB color profile.
How many bullet points should an Amazon listing have?
Five. Amazon shows up to five bullet points, so an empty slot is space you give away. Lead each bullet with the benefit, keep one idea per bullet, and keep it short enough to read on a phone. This grader flags bullets over 250 characters. That is our readability guideline, not an official Amazon limit.
Is this Amazon SEO tool free?
Yes. Paste your title, bullets, description and image details to get a score, a checklist and suggested fixes, with no sign-up. The checks run in your browser. Bulk grading for a whole catalog and AI image generation are part of Deviantly Media Studio, which you can try free for 7 days. It works next to other Amazon SEO tools you already use.
Related free tools
Sources: Search Engine Land, Amazon’s 2025 title policy update · SellerSprite, Amazon image requirements. Score weights and the bullet, description and image-count thresholds are Deviantly guidelines. Listings fetched by ASIN show sample data in this preview.