How Deviantly estimates TikTok Shop sales

What do the numbers mean?

Every figure on Deviantly Trending is an estimate. Units sold is the change in a listing’s public sold counter on TikTok Shop. Estimated revenue is units sold times the listed price at the last read.

• Refunds, cancellations, platform fees and checkout discounts are not visible to us.
• Figures are not audited and are not reported by the sellers.
• From the same published window, the same numbers always come out.

Which dates does each page cover?

Each page shows Data to: the last complete hour included, in UTC.

Figures for a day are published after 02:40 UTC on that day. The main window is 3 days.

What does the † mark mean?

A withheld price shows —†: no price was read, or the price is flagged as an outlier (far above the category median), a placeholder (no real price) or missing (no price read). A † on revenue means the revenue is based on a flagged price. Units are always counted.

Shop revenue uses the average of each shop’s tracked products with an unflagged price. A shop with none shows —.

What is public, and what needs a trial?

The top 20 products and the top 20 shops are public, for all products and in each niche list, with CSV and JSON downloads for the overall list.

• The top 2 in each list have a full public page.
• Rows 3 to 20 show their name and numbers in the table. Opening one asks you to start a free trial of Deviantly Track.
• On a shop page, the top 2 products link to their page; the rest ask for a trial.

How are ranks worked out?

Products and shops are ranked by units sold in the window. Estimated revenue is shown beside it and does not change the order.

What does each field mean?

Do you name creators?

No. Public pages show creators only as counts. Video links point to the video itself, not to a creator profile, and the published files are checked for handles and emails.

Which markets are covered?

TikTok Shop in the United States only, in English. Deviantly does not track Amazon, Shopee, Etsy or eBay in this edition.

How do I report an error or ask for removal?

Use the “Request a correction or removal” link on any page, or email [email protected]. We reply within two working days. Every confirmed correction is listed below.

How big is the sample?

Trending ranks the best-selling US products tracked by Deviantly. A window’s units are the sum of its daily rises in the sold counter, so the ranking covers every day in the window.

A window is published only when its coverage is complete: every day in it has complete reads for both products and sellers. Products outside the tracked set do not appear here, and shop rankings use the same products.

Which listings are left out?

A listing adds no units on a day when its sold counter or its listed price is missing for that day. A drop in a counter is never counted as sales, so it adds zero.

• Flagged prices stay in the ranking; their revenue is shown when recorded, and they are left out of shop average prices.
• A window that is not complete is not published; see the coverage rule in How big is the sample?.

How are niches defined?

Each product is placed in a niche from its TikTok Shop category path, by top-level category. A product can belong to more than one niche; the overall list shows its first niche alphabetically. A product with no category path is in no niche and still ranks overall.

Niche lists with fewer than 20 products are shown but not indexed.

How is one product’s number worked out?

The #1 product in the overall list is PDRN Pink Peptide Ampoule Mask 6EA, sold by medicube US Store. Its numbers, step by step:

1. Units sold: the daily rises across 2 read days in the window, summed = 64,987.
2. Per day: 64,987 ÷ 3 = 21,662.3.
3. Listed price at the last read: $52.00.
4. Estimated revenue = 64,987 × $52.00 = $3,379,324.00, shown as $3.38M.

What can’t these numbers tell you?

• Refunds, cancellations, discounts, coupons and platform fees are not visible. Revenue is a listed price times units, not cash received.
• The tracked set is not the whole market. Products and shops outside it do not appear, so a rank is a rank within that set.
• Shop totals add up the shop’s tracked products only, so they can be lower than the shop’s full sales on TikTok Shop.
• Prices are listed prices at each read, not prices paid by buyers. A listing can change price between reads.

What changed in this method?

How should I cite this methodology?

Use this text, with the link and the update time: