TikTok creator search insights: what people search on TikTok
Get TikTok creator search insights in your browser: type a topic to see what people search on TikTok, which searches are rising, the content gaps with few videos and the questions your audience asks. A free web alternative to the in-app tool, not affiliated with TikTok.
10 free topics a day, no sign-up. Top 10 related searches, questions and angles for each one.
Creator Search Insights is TikTok’s in-app tool that shows what people search for and which searches have few videos. If you can’t find it in the app, type a topic above: this free web version of creator search insights shows related TikTok searches, a search interest index, the 30-day trend and the content gaps worth making videos for.
Trending TikTok searches by category
Searches growing fastest in the US. Week of Oct 19, 2026.
How to use creator search insights for TikTok
Three steps from a broad topic to a video people are already searching for.
Type a topic
skincare routineEnter a broad topic your audience cares about, like skincare routine or air fryer recipes, and press See searches.
Pick a country and read the searches
US · UK · GlobalSwitch between US, UK and Global. Sort the related searches by interest and look for the content gap badge.
Make a video for a content gap
search phrase → hook + captionUse the exact search phrase in your hook, on-screen text and caption, and answer the question in the first few seconds.
TikTok’s Creator Search Insights vs this page
| TikTok’s in-app Creator Search Insights | Deviantly creator search insights | |
|---|---|---|
| Who can use it | Creators whose TikTok account has the feature. Availability varies by account and region | Anyone with a browser, no TikTok account needed |
| Where it lives | Inside the TikTok app | On the web, at deviantly.ai/tools |
| Data shown | What people search for, with relative popularity and searches that have few videos | Related searches with a 0–100 interest index (Estimate), 30-day trend, content gaps, questions and top angles |
| Countries | Depends on your account’s region | US, UK and Global on the free page; more countries in Deviantly Trends |
| Copy and export | Viewed in the app | Copy the top searches free; full export with a trial |
| Cost | Free | Free for 10 topics a day |
Deviantly is not affiliated with TikTok. TikTok’s feature names and availability can change; check the TikTok app for the current version.
Frequently asked questions
What is TikTok Creator Search Insights?
Creator Search Insights is a TikTok feature that shows what people search for on TikTok and flags searches with few videos as content gaps. This page is a free web alternative made by Deviantly. It works in any browser and isn’t affiliated with TikTok.
How do I find Creator Search Insights in the TikTok app?
Type “Creator Search Insights” into TikTok search, or open it from your creator tools if your account has it. Availability varies by account and region. If you can’t find it, type a topic on this page to see related TikTok searches on the web.
What is a content gap on TikTok?
A content gap is a search that many people make but few recent videos answer well. Making a clear video for a content gap gives you a better chance to show up in TikTok search, because there is less competition for that exact question.
Can I see TikTok search volume?
TikTok shows relative popularity, not exact search counts. Our search interest index runs from 0 to 100 and is an estimate built from public search suggestions and recent video activity. Use it to compare searches with each other, not as a number of searches.
Is this creator search insights tool free?
Yes. You can check 10 topics a day for free without an account. Each topic shows the top 10 related searches, the questions people search and the angles that perform. The full list of searches and their history come with a Deviantly Trends trial.
How do I use search insights to plan TikTok videos?
Pick a search with a content gap badge, use the exact phrase in your on-screen text, caption and first spoken line, and answer the question in the first few seconds. Then check the questions list for your next video on the same topic.
Related free tools
Searches come from public TikTok search suggestions and the videos posted for each search in the last 30 days. Search interest, trends and lift are modelled from those signals and labelled Estimate. Not affiliated with TikTok.