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TikTok account comparison

Two accounts, side by side, metric by metric.

Quick answer

Compare reach (views ÷ followers), engagement by views and weekly views, not just followers. A smaller account with higher reach often beats a bigger one for brand deals.

Start from an example:

Account A

followers
views
/ week

Account B

followers
views
/ week

Use the same last 10 videos (no pinned posts) for both accounts so the averages compare fairly.

How the comparison works

  • Engagement by views

    (likes + comments + shares) ÷ avg views × 100

    Shows how strongly viewers react, regardless of account size.

  • Reach

    avg views ÷ followers × 100

    Shows how well an account turns its followers into views. A high number means the For You feed pushes its videos.

  • Weekly views

    avg views × posts per week

    Total attention per week. An account that posts more can win here even with lower views per video.

Frequently asked questions

Which metric matters most?

For brand deals, average views and engagement by views. Follower counts can be old, inactive or bought.

Where do I get the numbers?

Open each profile and average the views, likes, comments and shares of the last 10 videos, skipping pinned ones.

Is 2× more followers always better?

No. A smaller account with higher reach and engagement often sells more per post.

Related free tools

→TikTok follower trackerFollowers, views and engagement for any @handle.→TikTok engagement rate calculatorEngagement for any video or account.→TikTok fake follower checkerSigns of bought or inactive followers.
Updated ·By the Deviantly data team

Sources: Socialinsider: TikTok benchmarks by follower tier