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TikTok CTR calculator

Your click-through rate vs your industry’s median.

Quick answer

CTR = clicks ÷ impressions × 100. Median TikTok ad CTR was 0.41%–0.74% by industry in Triple Whale’s Aug 2025–Jul 2026 data.

Start from an example:

Ad results

Use destination clicks for a fair comparison.

Compare with

Industry
$
Adds CPC and CPM.

Medians count link clicks. Ads Manager’s CTR (all) also counts profile and other clicks, which reads higher.

How TikTok CTR is calculated

  • CTR

    CTR = clicks ÷ impressions × 100

    The share of people who saw the ad and clicked. It mostly reflects your hook, offer and call to action.

  • Compare like with like

    Use destination (link) clicks to compare with the industry medians. Triple Whale’s 2025 all-click platform average was 1.77%.

Frequently asked questions

What is a good CTR for TikTok ads?

Beat your industry median. In Triple Whale’s Aug 2025–Jul 2026 data, medians ran from 0.41% (Pets) to 0.74% (Apparel). Above 1% is strong for link clicks.

Why is my TikTok CTR low?

Usually a weak first 3 seconds, no clear call to action or a broad audience that is not ready to buy.

Does a high CTR mean the ad is profitable?

Not on its own. Check conversion rate and CPA too. Clickbait hooks can raise CTR and still lose money.

Related free tools

→TikTok CPM calculatorSolve CPM, spend or impressions.→TikTok ad creative graderScore your ad against best practices.→TikTok ads benchmarksCPM, CPC, CTR and CVR by industry.
Updated ·By the Deviantly data team

Sources: Triple Whale: TikTok ads benchmarks by industry (Aug 2025–Jul 2026) · Influee: TikTok ads benchmarks 2026 (Triple Whale 2025 data)