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TikTok Promote cost calculator

Estimated results from a TikTok Promote budget.

Quick answer

TikTok Promote starts at about $3 a day. TikTok’s own rough guide is about 1,000 views per $10, so $10 a day for 5 days buys roughly 3,500–7,000 views.

Start from an example:

Budget

$
Minimum about $3 a day; maximum about $1,000.
days
Goal
Paying with iPhone coins
iOS payments go through coins, which cost more than paying on the web.

Rates (estimates — use your own results)

views
views
TikTok’s rough guide is ~100 views per $1.
follows
Assumption. Check past promotions in Promote › Analytics.
%
Assumption for the website goal.

Estimates only. Views per $ come from TikTok’s rough ~100 views per $1 guide; follow and click rates are assumptions to replace with your own Promote results.

How the estimate works

  • Views

    budget × views per $

    TikTok’s rough guide is about 1,000 views per $10. Narrow audiences and high-demand seasons cut this.

  • Followers and visits

    views × follow rate (or click rate)

    Picking a followers or website goal shifts delivery toward people more likely to act: fewer views, more actions. The model assumes about 25% fewer views and 1.8× the action rate.

  • iPhone coins

    On iOS you pay with coins, which include Apple’s fee. Pay on the web or Android to get about 30% more for the same money.

Frequently asked questions

How much does TikTok Promote cost?

You set the budget. It starts at about $3 a day; most creators spend $10–$20 per video to see results.

How many views do you get for $10?

Roughly 1,000 by TikTok’s own rough guide, but it varies with targeting, region and season.

Can any video be promoted?

It must be public, follow TikTok’s ad rules and use original or Commercial Music Library sound. You must be 18+.

Promote or TikTok Ads Manager?

Promote is simple and in-app. Ads Manager costs more to start but gives targeting and conversion tracking.

Related free tools

→TikTok ads cost calculatorWhat TikTok ads cost for your goal.→TikTok money calculatorWhat a creator could earn a month.→TikTok engagement rate calculatorEngagement for any video or account.
Updated ·By the Deviantly data team

Sources: Hootsuite: TikTok Promote ($3–$1,000 a day, ~1,000 views per $10) · Nuelink: what is TikTok Promote · TopQLearn: how much TikTok Promote costs (2026) · Mega Digital: TikTok promotion guide