| Term | Meaning | Area |
|---|---|---|
| GMV | Gross merchandise value: total sales value before fees, refunds and costs. | Sales and metrics |
| AOV | Average order value: GMV ÷ number of orders. | Sales and metrics |
| Conversion rate | Orders ÷ product page views (or viewers) × 100. | Sales and metrics |
| Shop Tab | The shopping tab in the TikTok app where buyers browse and search products. | Sales and metrics |
| Product card | The product tile shown in search, Shop Tab and recommendations. | Sales and metrics |
| PDP | Product detail page: the page with images, price, reviews and Buy button. | Sales and metrics |
| Shoppable video | A video with a product link (yellow cart) attached. | Content |
| Yellow basket / cart | The product link icon on a shoppable video or LIVE. | Content |
| Showcase | A creator’s shop tab on their profile with products they promote. | Content |
| LIVE shopping | Selling products during a TikTok LIVE with pinned product links. | Content |
| Pinned product | The product highlighted on screen during a LIVE. | Content |
| Flash sale | A short, time-limited discount on selected products. | Promotions |
| Seller discount | A price cut or coupon funded by the seller. | Promotions |
| Platform discount | A discount funded by TikTok, often during campaigns. | Promotions |
| Voucher / coupon | A code or claimable offer that lowers the price at checkout. | Promotions |
| Mega campaign | Big platform sales events, like Black Friday or Deals for You Days. | Promotions |
| Free shipping program | Programs where TikTok, the seller or both pay shipping for buyers. | Promotions |
| Affiliate | A creator who promotes your product for a commission. | Affiliates |
| Affiliate Center | The Seller Center area for creator plans, samples and payments. | Affiliates |
| Open plan (open collaboration) | A commission rate any eligible creator can accept for your products. | Affiliates |
| Targeted collaboration | A private offer to chosen creators, often with a higher commission. | Affiliates |
| Shop Ads commission | A separate commission paid to creators for sales from ads using their content. | Affiliates |
| Free sample | A product sent to a creator so they can make content. | Affiliates |
| Sample request | A creator’s request for a free sample, which the seller approves or declines. | Affiliates |
| Creator Marketplace | The searchable list of creators in Affiliate Center, with sales stats. | Affiliates |
| Commission rate | The percentage of the sale price paid to the affiliate. | Affiliates |
| Referral fee | TikTok’s cut of each sale, a percentage by category. | Fees and payouts |
| Transaction fee | A payment processing fee in some markets. In the US it is part of the referral fee. | Fees and payouts |
| Settlement | When an order’s money is released to your balance after delivery and a hold period. | Fees and payouts |
| Payout | Moving your settled balance to your bank account. | Fees and payouts |
| Reserve / hold | Funds TikTok keeps back to cover refunds or risk. | Fees and payouts |
| Net revenue | What is left after fees, commissions, discounts and refunds. | Fees and payouts |
| FBT | Fulfilled by TikTok: TikTok stores, packs and ships your products from its warehouses. | Fulfillment |
| Seller shipping | You ship orders yourself or with your own 3PL. | Fulfillment |
| TikTok Shipping | Discounted labels bought through Seller Center. | Fulfillment |
| Handling time | Days you have to ship after an order is placed. | Fulfillment |
| LDR | Late dispatch rate: share of orders shipped late. US target is 4% or less. | Fulfillment |
| VTR | Valid tracking rate: share of orders with working tracking. US target is 95% or more. | Fulfillment |
| SFCR | Seller fault cancellation rate: orders canceled by you. US target is 2.5% or less. | Fulfillment |
| RMA | Return merchandise authorization: an approved return request. | Fulfillment |
| SPS | Shop Performance Score: a 1–5 rating of your shop’s service and quality. | Account health |
| Violation points | Penalty points for breaking policies. 12, 24, 36 and 48 points trigger set penalties. | Account health |
| Account health | Your overall standing based on SPS, points and policy record. | Account health |
| Appeal | A request to review a penalty, sent from Seller Center. | Account health |
| Category qualification | Approval needed before listing in some categories, like beauty or toys. | Account health |
| Listing quality | TikTok’s Poor, Fair or Good rating for a product page. | Listings |
| SKU | Stock keeping unit: one sellable variant, like a size or color. | Listings |
| Variation | Options of one product, like size or color, under one listing. | Listings |
| Product Optimizer | Seller Center tool that flags listing issues and suggests fixes. | Listings |
| Brand authorization | Proof you may sell a brand you do not own. | Listings |
| Seller Center | The web dashboard where sellers manage products, orders and finances. | Tools |
| GMV Max | TikTok’s automated ad campaign type that optimizes for shop sales. | Tools |
| Shop Ads | Ads that drive buyers to your TikTok Shop products. | Tools |
| Business Center | Where a business manages its ad accounts, shops and team access. | Tools |
Targets shown are US figures reported for 2026. Rules and names vary by market; check Seller Center for yours.
How to use this glossary
Filter by area
Tap an area, like Affiliates or Fees and payouts, to see the terms you will meet in that part of Seller Center.
Search an abbreviation
Type LDR, SPS or FBT to find it fast. Meanings are searchable too.
Run the numbers
For GMV, fees and commissions, use the related calculators below with your own figures.
Frequently asked questions
What does GMV mean on TikTok Shop?
Gross merchandise value: the total value of items sold, before fees, refunds and costs.
What is SPS on TikTok Shop?
Shop Performance Score, a 1–5 rating based on product quality, shipping and customer service. Low scores limit features.
What is the difference between an open plan and a targeted collaboration?
An open plan is a public commission any eligible creator can join. A targeted collaboration is a private offer to chosen creators.
What is settlement on TikTok Shop?
The release of an order’s money to your balance, usually after delivery and a short hold period. Then you can pay out.
Related free tools
→TikTok Shop fees by categoryReferral fee and approval for every category.→TikTok Shop GMV calculatorEstimate GMV and net revenue.→TikTok Shop violation points guidePoints, penalties and appeals.
Sources: TikTok Shop violation points (Shipfusion) · TikTok Shop listing optimization (EvolveAMZ)