TikTok sponsorship rate calculator

A low, fair and high price for a brand deal.

Quick answer

Sponsored TikToks usually price at about $4–$16 per 1,000 average views. A creator averaging 50,000 views can ask roughly $200–$800 per video.

Start from an example:

Your account

Followers

followers

Average views per video

views

Median of your last 10 posts, without viral outliers.

Engagement rate

By views. Around 5% counts as typical here.

The deal

Videos

videos

Usage rights

Usage rights fee

Added to the base when paid usage is selected. 30–50% is common.

CPM range (estimates)

Low CPM

Price per 1,000 average views.

High CPM

Estimates only. CPM and tier ranges are third-party benchmarks; rates vary by niche, country and season.

How the sponsorship rate is calculated

Base price
average views ÷ 1,000 × CPM × videos
Brands pay for expected views more than followers. Sponsored TikToks usually land at $4–$16 per 1,000 views.
Engagement
× (engagement rate ÷ 5%), capped 0.75–1.3
An engaged audience is worth more to a brand. This is a simple model, not an industry rule.
Usage rights
+ 30–50% for paid usage
If the brand runs your video as an ad or Spark Ad, charge a separate usage fee on top of the post.

How much should I charge for a sponsored TikTok?

Start with your median views × $4–$16 per 1,000. Add fees for paid usage, exclusivity and extra deliverables.

Do followers or views matter more?

Views. TikTok shows most videos to non-followers, so brands price on expected views.

What should I charge for Spark Ads?

Charge separately by duration (7, 30, 60 or 365 days). 30–50% of the base fee is a common starting point.

Updated November 5, 2026·By the Deviantly data team