| Date | Event | Content idea | Category |
|---|---|---|---|
| Nov 2026 (all month) | Movember (men’s health) | Mustache progress posts, men’s health check-in reminders, grooming product demos. | Awareness |
| Nov 8, 2026 | Diwali | Rangoli time-lapses, festive outfit GRWM, sweets recipes, gift guides. | Holiday |
| Nov 11, 2026 | Singles’ Day (11.11) | Self-gift hauls, “treat yourself” bundles, LIVE flash deals. Big TikTok Shop sale day in Southeast Asia. | Shopping |
| Nov 11, 2026 | Veterans Day (US) | Thank-you stories, veteran-owned brand spotlights, respectful discounts. | Holiday |
| Nov 26, 2026 | Thanksgiving (US) | Recipe hacks, table setups, “what I’m thankful for” trends, early deal teasers. | Holiday |
| Nov 27, 2026 | Black Friday | Deal countdowns, “add to cart with me”, bundle offers, LIVE shopping events. | Shopping |
| Nov 28, 2026 | Small Business Saturday | Behind-the-scenes packing videos, founder stories, shop-small duets. | Shopping |
| Nov 30, 2026 | Cyber Monday | Last-chance deals, price-drop reveals, online-only bundles. | Shopping |
| Dec 1, 2026 | Giving Tuesday | Charity tie-ins, donate-per-sale offers, community spotlights. | Awareness |
| Dec 4–12, 2026 | Hanukkah | Eight-nights gift ideas, latke recipes, menorah lighting moments. | Holiday |
| Dec 12, 2026 | 12.12 sale | Year-end mega sale content, gift bundles, restock alerts. Big TikTok Shop sale in Southeast Asia. | Shopping |
| Dec 14, 2026 | Green Monday | Last-shipping-day reminders, gift guides by budget, express delivery deals. | Shopping |
| Dec 19, 2026 | Super Saturday | Last-minute gift ideas, gift card pushes, same-day pickup options. | Shopping |
| Dec 25, 2026 | Christmas Day | Unboxing reactions, family traditions, holiday outfit and decor reveals. | Holiday |
| Dec 26, 2026 | Boxing Day (UK, CA, AU) | After-Christmas sale hauls, returns and swaps, clearance finds. | Shopping |
| Dec 31, 2026 | New Year’s Eve | Year-in-review recaps, party looks, resolutions, countdown trends. | Holiday |
| Jan 1, 2027 | New Year’s Day | “New year, new me” routines, goal setting, 2027 planners. | Holiday |
| Jan 2027 (all month) | Dry January and Veganuary | Mocktail recipes, plant-based swaps, 31-day challenge diaries. | Awareness |
| Jan 18, 2027 | Martin Luther King Jr. Day (US) | History and quote posts, community service content. | Holiday |
| Feb 2027 (all month) | Black History Month (US) | Black-owned brand spotlights, creator collabs, history explainers. | Awareness |
| Feb 6, 2027 | Lunar New Year | Red outfit GRWM, dumpling recipes, lucky gift ideas, family traditions. | Holiday |
| Feb 8, 2027 (approx.) | Ramadan begins | Suhoor and iftar recipes, modest fashion, Eid gift prep. | Holiday |
| Feb 13, 2027 | Galentine’s Day | Friend gift ideas, girls’ night setups, bestie trends. | Culture & sports |
| Feb 14, 2027 | Valentine’s Day | Gift guides for him and her, date night ideas, couple trends, single jokes. | Holiday |
| Feb 14, 2027 | Super Bowl LXI (Los Angeles) | Game day snacks, ad reactions, halftime show trends, party setups. | Culture & sports |
| Mar 2027 (all month) | Women’s History Month | Women-founded brand stories, creator features, history facts. | Awareness |
| Mar 8, 2027 | International Women’s Day | Shout-outs to women who inspire you, female founder stories. | Awareness |
| Mar 9, 2027 (approx.) | Eid al-Fitr | Eid outfits, family feasts, gift and decor ideas. | Holiday |
| Mar 17, 2027 | St. Patrick’s Day | Green outfits, themed drinks and snacks, lucky deals. | Holiday |
| Mar 28, 2027 | Easter Sunday | Egg decorating, basket ideas, spring brunch recipes, kids’ crafts. | Holiday |
| Apr 1, 2027 | April Fools’ Day | Harmless prank videos, fake product launches, brand jokes. | Culture & sports |
| Apr 22, 2027 | Earth Day | Sustainable swaps, reusable products, behind-the-scenes on packaging. | Awareness |
| May 2027 (all month) | Mental Health Awareness Month (US) | Self-care routines, honest check-ins, helpful resources. | Awareness |
| May 5, 2027 | Cinco de Mayo | Recipes, party ideas and culture explainers. | Culture & sports |
| May 9, 2027 | Mother’s Day (US, CA) | Gift guides, mom appreciation trends, “things my mom says” POVs. | Holiday |
| May 31, 2027 | Memorial Day (US) | Summer kickoff sales, BBQ recipes, outdoor gear. | Shopping |
| Jun 2027 (all month) | Pride Month | LGBTQ+ creator collabs, community stories, give-back products. | Awareness |
| Jun 19, 2027 | Juneteenth (US) | History explainers, Black-owned business features. | Holiday |
| Jun 20, 2027 | Father’s Day (US, CA, UK) | Gift guides for dads, dad joke trends, “dad-approved” products. | Holiday |
| Mid-Jun to early Jul 2027 (dates TBA) | TikTok Shop summer sale (Deals for You Days) | Prime Day-style deals, LIVE price drops, daily deal reveals. Ran Jun 17–Jul 2 in 2026. | Shopping |
| Jul 2027 (dates TBA) | Amazon Prime Day season | Price-match videos, “TikTok made me buy it” deal roundups, comparison posts. | Shopping |
| Jul 4, 2027 | Independence Day (US) | Red, white and blue outfits, BBQ recipes, fireworks content, summer sales. | Holiday |
| Jul 17, 2027 | World Emoji Day | Emoji challenges, “describe our product in emojis” posts. | Culture & sports |
| Late Jul to Aug 2027 | Back to school (US) | School supply hauls, dorm room tours, first-day outfits, lunch box ideas. | Shopping |
| Sep 6, 2027 | Labor Day (US) | End-of-summer sales, fall product launches. | Shopping |
| Sep 9, 2027 | 9.9 sale | Mid-year mega sale content and LIVE deals. TikTok Shop sale day in Southeast Asia. | Shopping |
| Sep 15 – Oct 15, 2027 | Hispanic Heritage Month (US) | Latino-owned brand spotlights, recipes, culture stories. | Awareness |
| Oct 2027 (all month) | Breast Cancer Awareness Month | Pink products with give-back, self-check reminders, survivor stories. | Awareness |
| Oct 10, 2027 | 10.10 sale | Double-digit sale countdowns, flash deals. TikTok Shop sale day in Southeast Asia. | Shopping |
| Oct 10, 2027 | World Mental Health Day | Self-care tips, team wellness posts, honest stories. | Awareness |
| Oct 29, 2027 | Diwali | Festive looks, sweets recipes, home decor and gift ideas. | Holiday |
| Oct 31, 2027 | Halloween | Costume ideas, makeup transformations, spooky recipes, pet costumes. | Holiday |
| Nov 11, 2027 | Singles’ Day (11.11) | Self-gift hauls, LIVE flash deals, bundle offers. | Shopping |
| Nov 25, 2027 | Thanksgiving (US) | Recipes, hosting hacks, gratitude trends, deal teasers. | Holiday |
| Nov 26, 2027 | Black Friday | Deal countdowns, LIVE shopping, bundles, gift guides. | Shopping |
| Nov 29, 2027 | Cyber Monday | Last-chance deals and online-only offers. | Shopping |
| Dec 12, 2027 | 12.12 sale | Year-end sale content, gift bundles. TikTok Shop sale day in Southeast Asia. | Shopping |
| Dec 25, 2027 | Christmas Day | Unboxings, traditions, holiday decor and outfit reveals. | Holiday |
| Dec 31, 2027 | New Year’s Eve | 2027 recap trends, party looks, resolutions for 2028. | Holiday |
Dates are for 2026–2027. Ramadan and Eid dates are approximate and depend on the moon. TBA dates follow last year’s pattern.
How to use the TikTok trend calendar
Post early
Start teasers 1–2 weeks before a big date. People search for gift ideas and deals well before the day.
Pick the dates that fit your niche
Use the filters. A beauty shop might focus on holidays and shopping events. A wellness brand might lean on awareness months.
Plan TikTok Shop sales ahead
TikTok Shop runs its own campaigns, like the summer Deals for You Days and the double-digit sales (9.9, 10.10, 11.11, 12.12) in Southeast Asia. Check Seller Center for sign-up deadlines.
Frequently asked questions
When is Black Friday 2026?
Friday, November 27, 2026. Cyber Monday is November 30, 2026. In 2027 they fall on November 26 and November 29.
Does TikTok Shop have its own sales?
Yes. In the US it ran Deals for You Days from June 17 to July 2, 2026. In Southeast Asia it runs big sales on 9.9, 10.10, 11.11 and 12.12.
How far ahead should I plan holiday content?
Plan 4–6 weeks ahead and start posting 1–2 weeks before. Shopping content does best in the days right before the event.
When is the Super Bowl in 2027?
Super Bowl LXI is on February 14, 2027, at SoFi Stadium in Los Angeles. It falls on Valentine’s Day.
Related free tools
→TikTok trending soundsSounds rising on TikTok right now.→TikTok video idea generatorFresh video ideas for your niche.→TikTok hashtag generatorHashtags for any video.
Sources: 2026–2027 religious observance calendar (North Hennepin CC) · Global holidays and observances 2027 (QPPStudio) · Super Bowl LXI at SoFi Stadium (FOX 11) · TikTok Shop Deals for You Days 2026 (beBOLD) · TikTok Mega Sale guide (Duoke)