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TikTok creator rate card generator

Rate card lines for videos, LIVE, bundles and usage.

Quick answer

Price a sponsored TikTok at about $4–$16 per 1,000 average views, then add 30–50% for paid usage. 50,000 average views is roughly $500 per video at the midpoint.

Your account

followers
views
Median of your last 10 posts.
%
By views.

Offer

Main package
%
30–50% of the video fee is common.
%
Your choice. Bundles usually cost less per video.

How it works

  • Video price

    average views ÷ 1,000 × $10 × engagement factor

    $10 is the midpoint of the $4–$16 CPM range. The engagement factor is your rate ÷ 5%, capped at 0.75–1.3.

  • Bundles and LIVE

    Bundles take your discount off 3 videos. LIVE is modeled at 1.5× a video for prep and air time.

  • Usage rights

    If the brand runs your video as an ad, add 30–50% for 30 days. Longer terms cost more.

Frequently asked questions

What should a TikTok rate card include?

Prices for a single video, bundles, LIVE, usage rights and add-ons like exclusivity, plus payment terms.

Should I price on followers or views?

Views. Brands care about expected views; followers set a rough tier benchmark.

How much should I charge for Spark Ads?

A common starting point is 30–50% of the video fee for 30 days, charged on top of the post.

Related free tools

→TikTok sponsorship rate calculatorA low, fair and high price for a brand deal.→UGC rate calculatorPrice UGC videos and usage rights.→TikTok engagement rate calculatorEngagement rate for any video or account.
Updated ·By the Deviantly data team

Sources: Elev8or: TikTok CPM rates · Influencer Marketing Hub: TikTok influencer rates 2026 · Later: influencer pricing benchmarks 2026