Start from an example:
Items
$
$
$
$
$
0 to leave out.$
Bundle
%
$
%
6% on TikTok’s public table; check Seller Center.Assumes each separate order ships in its own parcel at the same cost. Creator commission is not included.
How bundle margin is calculated
Bundle price
bundle price = sum of item prices × (1 − discount %)The referral fee is charged on the discounted bundle price.
Bundle margin
margin = price × (1 − fee %) − item costs − one shippingOne parcel instead of several is where most of the bundle saving comes from.
Largest safe discount
max price = (singles margin + costs + shipping) ÷ (1 − fee %)Any discount below this keeps the bundle at least as profitable as separate orders.
Frequently asked questions
How do I price a bundle on TikTok Shop?
Add the single prices, take off a discount buyers will notice, and check the margin after fee, costs and one shipping charge.
What bundle discount should I offer?
Use the largest discount that still matches separate orders, shown in the results, as your ceiling. 10–20% is common.
Do bundles raise average order value?
Yes, that is their main job. They work best when buyers would otherwise buy only one item.