TikTok Shop discount calculator

Buyer price, fee base and margin after every discount.

Quick answer

Seller discounts and coupons cut your revenue and the fee base. TikTok-funded discounts lower the buyer price but not your payout or the fee base.

Start from an example:

Price and discounts

List price

Seller discount

Seller coupon

Seller-funded voucher per order.

Platform co-funded discount

Paid by TikTok, applied after your discounts.

Costs

Product cost

Shipping and packing

Referral fee

6% on TikTok’s public table; check Seller Center.

Platform discount shares vary by campaign. Creator commission and ads are not included; use the profit calculator for those.

How TikTok Shop discounts affect your margin

Seller-funded discounts
your revenue = list price × (1 − seller discount %) − coupon
Discounts and coupons you fund come straight off what you receive.
Fee base
fee base = buyer payment + platform discount = your revenue
TikTok charges the referral fee on what the buyer pays plus any platform-funded discount, before tax.
Margin left
margin = your revenue − referral fee − product − shipping
A platform discount lowers the buyer price without lowering your margin.

Is the TikTok Shop referral fee charged before or after discounts?

After seller-funded discounts and before platform-funded ones. The fee base is the buyer payment plus platform discounts, minus tax.

Who pays for TikTok platform discounts?

TikTok funds platform vouchers and co-funded promos, so your payout is the same as if the buyer paid your discounted price.

How big a discount can I afford?

Keep the margin above zero after the referral fee, product and shipping. This calculator shows the margin left for any mix of discounts.

Updated November 5, 2026·By the Deviantly data team