TikTok Shop countries

Every live market, with launch date and seller rules.

Quick answer

As of November 2026, TikTok Shop is live in 20 countries: the US, UK, 9 EU markets, Mexico, Brazil, Japan and 6 in Southeast Asia.

25 of 25
CountryRegionLive sinceCurrencyWho can sell locallyNotesCopy
United StatesNorth AmericaSep 2023USDUS residents (SSN/ITIN) and US businesses (EIN)Biggest market outside Asia. Non-US brands join by invite through the cross-border program.
United KingdomEurope2021GBPUK residents (sole traders) and UK companiesFirst market outside Asia. Part of Sell Across Europe.
IrelandEuropeDec 2024EURRegistered businessesStarted invite-only; open sign-up reported from May 2026 (check Seller Center).
SpainEuropeDec 2024EURRegistered businessesFirst continental EU market, with Ireland.
GermanyEuropeMar 2025EURRegistered businessesLaunched Mar 31, 2025 with France and Italy.
FranceEuropeMar 2025EURRegistered businessesLaunched Mar 31, 2025.
ItalyEuropeMar 2025EURRegistered businessesLaunched Mar 31, 2025.
AustriaEuropeJun 2026EURNot confirmed (likely EU businesses via Sell Across Europe)Launched Jun 15, 2026. Local seller onboarding rules not yet clear.
BelgiumEuropeJun 2026EURNot confirmed (likely EU businesses via Sell Across Europe)Launched Jun 15, 2026. Local seller onboarding rules not yet clear.
NetherlandsEuropeJun 2026EURNot confirmed (likely EU businesses via Sell Across Europe)Launched Jun 15, 2026. Local seller onboarding rules not yet clear.
PolandEuropeJun 2026PLNNot confirmed (likely EU businesses via Sell Across Europe)Launched Jun 15, 2026. Local seller onboarding rules not yet clear.
MexicoLatin AmericaFeb 2025MXNIndividuals (own name) and companiesSeller sign-up opened Feb 6, 2025.
BrazilLatin AmericaMay 2025BRLBusinesses with a CNPJ (MEI accepted)Launched May 8, 2025. CPF-only selling not supported.
JapanAsiaJun 2025JPYJapanese companies or registered businessesLaunched Jun 30, 2025. Strict product safety rules.
IndonesiaSoutheast Asia2021IDRIndividuals (local ID) and local companiesClosed Oct 2023; back Dec 12, 2023 through Tokopedia.
ThailandSoutheast Asia2021–2022THBIndividuals (Thai ID or passport) and Thai companiesLive commerce is big. Exact launch month not confirmed.
VietnamSoutheast Asia2021–2022VNDIndividuals (Vietnamese ID) and local companiesExact launch month not confirmed.
MalaysiaSoutheast Asia2021–2022MYRIndividuals (ID or passport) and Malaysian companiesExact launch month not confirmed.
PhilippinesSoutheast Asia2021–2022PHPIndividuals (Philippine ID) and DTI/SEC-registered businessesExact launch month not confirmed.
SingaporeSoutheast Asia2021–2022SGDCitizens and PRs (NRIC) and Singapore companiesExact launch month not confirmed.
CanadaNot live yet—CADNo seller sign-upNo in-app shopping as of late 2026.
AustraliaNot live yet—AUDNo local Seller CenterReported as a possible early-2027 launch (unconfirmed).
Saudi ArabiaNot live yet—SARNo local Seller CenterReported as a possible early-2027 launch (unconfirmed).
South KoreaNot live yet—KRWNo local Seller CenterReported as a possible early-2027 launch (unconfirmed).
IndiaNot live yet—INRTikTok is bannedTikTok has been blocked in India since 2020.

As of November 2026. Launch months for some Southeast Asian markets are approximate; rules change, so confirm in Seller Center.

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How to read this list

  • One shop per country

    Each market has its own Seller Center sign-up. You must live in, or have a business registered in, the shop’s country.

  • Europe is joining up

    Sell Across Europe lets one seller account list in several European markets. It does not cover VAT, product rules or shipping for you.

  • Not live yet

    Markets marked Not live yet have TikTok but no local shop sign-up. Launch dates there are reports, not TikTok announcements.

Frequently asked questions

How many countries have TikTok Shop?

20 as of November 2026: the US, UK, Ireland, Spain, Germany, France, Italy, Austria, Belgium, the Netherlands, Poland, Mexico, Brazil, Japan, Indonesia, Thailand, Vietnam, Malaysia, the Philippines and Singapore.

Is TikTok Shop available in Canada or Australia?

Not yet. Neither has a local Seller Center as of late 2026. Reports point to Australia in early 2027, but TikTok hasn’t confirmed it.

Can I sell in a country I don’t live in?

Not as a local seller. You need residency or a registered business there. Some markets have invite-only cross-border programs for foreign brands.

What was the newest TikTok Shop launch?

Austria, Belgium, the Netherlands and Poland, on June 15, 2026.